The questions a serious brand asks first.

We advise brands on ad placement strategy and campaign architecture for advertising on and around OpenAI's products, including ChatGPT and related surfaces. The work sits at the level of positioning, planning and readiness, so that decisions about formats and inventory can be made quickly and correctly once they are confirmed.

No. Ads for OpenAI is an independent practice. We are not affiliated with, endorsed by, sponsored by, or acting on behalf of OpenAI.

No, and we would treat any such guarantee with suspicion. What we commit to is a defensible position, a clear view of how this surface behaves today, and preparation that holds its value as the channel develops.

Because this channel is new enough that the useful work is closer to research than to execution, and research does not survive being spread thin. A generalist agency adds this surface to a list. We study it continuously and decline everything adjacent to it.

Brands in any market that intend to be present on this surface deliberately rather than experimentally. We hold a small number of engagements at a time, which is a condition of doing the work properly rather than a scarcity tactic.

With a written enquiry and a conversation about positioning. If we are not the right partner, or the channel is not yet the right priority for your brand, we will say so in that first exchange. Commercial terms are agreed per engagement once scope is clear.