ASSESS
Establish what is actually known.
We set out how the surface behaves today, where the limits of current knowledge sit, and what that means for your category.
HOW THE WORK RUNS
Sequenced, so
nothing is guessed.
Four stages, in order. Each one produces something a brand can use whether or not it advertises on this surface next quarter.
POSITION
Decide what your brand is the answer to.
We narrow the claim until it is specific, substantiated and recognisable, including the situations you will not contest.
PLAN
Design the placement strategy.
Priorities, sequencing and the conditions under which spend is warranted, prepared so that confirmation can be acted on rather than reacted to.
ADAPT
Revise as the ecosystem settles.
A standing review of what changes, reported plainly, including the findings that complicate the original plan.
HOW WE HOLD OURSELVES