The advertising practice working only inside the OpenAI ecosystem
One channel.
Understood
properly.
Ads for OpenAI is a specialist practice concerned with ad placements and campaign strategy for brands advertising on and around OpenAI's products. We work on this surface, and nothing else, before it becomes a line item on everyone else's media plan.
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The work lives
on its own pages.
ChatGPT Ads vs Google Ads: How Conversational Intent Changes Campaign Strategy
How conversational intent differs from search queries - and what that means for campaign structure, creative, landing pages and measurement when comparing ChatGPT Ads and Google Ads.
ReadA new advertising surface needs a new discipline
Assistant interfaces change what a brand is competing for. That difference is a reason to build a dedicated practice rather than extend an existing one.
ReadPositioning before placement
The work that determines whether advertising in an assistant lands is mostly done before any placement exists. It is clarity, not spend.
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