The advertising practice working only inside the OpenAI ecosystem
One channel.
Understood
properly.
Ads for OpenAI is a specialist practice concerned with ad placements and campaign strategy for brands advertising on and around OpenAI's products. We work on this surface, and nothing else, before it becomes a line item on everyone else's media plan.
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THE PRACTICE
The work lives
on its own pages.
A new advertising surface needs a new discipline
Assistant interfaces change what a brand is competing for. That difference is a reason to build a dedicated practice rather than extend an existing one.
ReadPositioning before placement
The work that determines whether advertising in an assistant lands is mostly done before any placement exists. It is clarity, not spend.
ReadRestraint in an unproven channel
Nobody can honestly guarantee outcomes on a surface this young. Here is what we think a credible commitment sounds like instead.
Read